Imke Nietfeld takes over sales and marketing management at Dr.Clauder
New addition to the management team at Dr. Clauder
With the appointment of Imke Nietfeld, Dr.Clauder solutions for pets GmbH is taking another important step to strengthen the brand in the national and international specialist trade environment. Since April 15, 2026, she has been responsible for Sales and Marketing as Managing Director, thereby taking on a central role in the further development of the Dr.Clauder's brand.
Imke Nietfeld brings many years of experience from the pet food industry and stands for a clear focus on specialist retail as well as close, cooperative collaboration with customers. Over many years, she has built up, developed and consistently oriented sales organizations towards sustainable growth in leading positions at leading companies such as Nestlé Purina, Mars and Vitakraft.
In her new role, she will purposefully further develop existing sales structures, strengthen relationships with key accounts, and further sharpen the Dr.Clauder's brand along a clear go-to-market orientation. The focus will be particularly on the close integration of sales and marketing - combined with the goal of further strengthening the brand's position in specialist retail.
In addition to her deep roots in the pet industry, Imke Nietfeld brings additional experience from building a DACH business in the luxury segment, which she gained in a managing director role in recent years.
"We are delighted to welcome Imke Nietfeld as Managing Director at Dr.Clauder. With her experience, her clear focus on specialist trade, and her understanding of brand management, she will provide important impetus for the further development of our company," said Andreas Altermann and Alexander Gerards from the Dr.Clauder management board.
"Since 1957, Dr.Clauder’s has stood for quality, reliability, and a close connection to specialist retailers. Continuing this DNA and developing it further together with our partners is a central motivation for me. I am particularly looking forward to working again with long-standing companions from trade and industry and to jointly advancing the Dr.Clauder’s brand," said Imke Nietfeld.
The opportunity for personal exchange will be available, among other places, at Interzoo in Nuremberg from May 12 to 15, 2026, where Imke Nietfeld will represent the Dr.Clauder’s brand on-site and will be available as a contact person for national and international business partners.
Contact options
Imke Nietfeld is now available to you at the following contact details:
T. +49 (0)2856 9093630
M. +49 (0)1522 4316662
E. imke.nietfeld@dr-clauder.com